I love it when new, useful features just appear in software I use.  Especially when those features are neatly tucked away, like the new “Unsubscribe from this sender” functionality in gmail.

I subscribed to 1800-flowers email newsletter while writing a post on best practices for email marketing.  I was using screenshots of their designs as essentially “what not to do”.

Random email marketing note:

If images are not displayed, your email should still clearly communicate the message!

So, this unsubscribing feature is cool, because I purposely subscribed to the list.  It would not be fair for me to, in laziness, “Report as Spam”.  The  good email marketing services count those responses and even take action on them, by disabling accounts with too many instances of spam being reported.

Oh, you can “Unsubscribe and Report Spam” too.