Rich, old, white women make up the main segment of visitors to k9cuisine.com, a web site for ordering organic dog food, according to Quantcast.

Is it racism if they have statistics?

I really don’t understand where the line is drawn with racism & demographics.

1) If I thought that buying organic dogfood for your pet was kind of stupid.

2) Quantcast is pointing out who is most likely to throw their money away on this product.

My question is, by inferring that old rich white women are the stupidest, is Quantcast racist?  Or am I?

Quantcast is amazing, by the way.